![]() ![]() People view work of McLuhan as a cornerstones of the study of media theory. This companion of the order of Canada, educator, philosopher, and scholar worked as a professor of English literature. He coined the "global village." Canadian cultural critic and communications theorist Herbert Marshall McLuhan maintained more influence of the method of communicating than the information on the public and coined the expression, "the medium is the message," in his book Understanding Media (1964). by Marshall McLuhan and Marshal McLuhan 4. This companion of the order of Canada, educator, philosopher, and scholar worked as a professor of English literature. An edition of Understanding Media (1964) Understanding media the extensions of man 2d ed. Canadian cultural critic and communications theorist Herbert Marshall McLuhan maintained more influence of the method of communicating than the information on the public and coined the expression, "the medium is the message," in his book Understanding Media (1964). ![]()
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